Tag Archives: engaging audiences

WNS Family Part I – Being part of something bigger – Why we joined WNS

Why We Joined WNS

Some people walk though doors, onto stages and find themselves in the middle of a boardroom and never quite leave. This is exactly what happened to these to WNS shareholders.

Word N Sound, like many other movements, started as a desire, a thought. With an initial audience of 5 at it’s inaugural show, the live literature company has come a long way over the past 4 years to hosting sold out monthly shows across the Johannesburg city-scape.

The company has grown from that very first show in 2010 to bringing audiences some of the best young poets South Africa has to offer – to bringing the world’s poets to South African stages, taking South African poets to the world, to a launching a Digital Stores where poets can sell their work.

At the core of it all though, is a little show hosted on the 1st Saturday of every month for those craving a fix of poetry.

Word of mouth is still the most effective way of marketing, which is what led to these two, would be shareholders, walking through our doors a few years ago.

Both Mpho Khosi and Mutle Mothibe first heard about Word N Sound from a friend – so they came, they saw and haven’t left since. They share similar visions, but are informed by different schools of thought.

Q: How did WNS hook you? What was it about the platform that made you want to be a part of it as a shareholder?

Mpho: I was hooked by the idea of being part of a generation that evolved poetry in South Africa, a part of something bigger than just being a poet

Mutle: Their vision for spoken word art, well ART in general. I felt they shared some of the vision I have when it comes to growing this art into an industry and having artists live off their art. The idea that we could spark a movement that could have out children living off of this art is one that is very close to my heart. I felt then that these are people I want to align my energy with towards achieving the goals we have in mind.

Q: Coming in, what were your expectations?

Mpho: Honestly, I came in just looking to break my “in the closet poet” tag. I just needed a platform and found it on the Word N Sound stage. This has all changed as I have come to realise the amount of work that goes into providing the platform.

Mutle: Not really… I came in fully aware that it’s all in me. It’s all about what I can bring to the table to make this endeavour a success. I have always felt that the team concentrates on what every individual can bring to the table and we work hard which in turn makes the bigger picture work more smoothly.

Regardless, both found themselves at home with the WNS family and have accumulated a world of memories and experiences in their hearts and minds.

Q: What was one of your most memorable performances/moments with WNS?

Mpho: The first Word N Sound festival. It was something out of this world, more so as I was part of this rebirth of a super sleeping giant.

Q: With everything that WNS has done (and not done) over the years, what’s your vision now for WNS? How is it different from the WNS you joined when you did, and is that good or bad?

Mutle: Well the vision has not changed really… if anything we still have the same goals but now we are more equipped to meet the challenges that pop up. There are a lot of ideas that have been lying dormant in volts and we are now revisiting them because we have the resources to bring them to fruition.

Word N Sound is not the first poetry collective in the country. Many movements and organisations start with brilliant ideas, passion and drive, and fizzle somewhere along the line, sometimes even before they pick up any pace.

Speaking to the two shareholders, they both seem to attribute the success of Word N Sound, partly, to the connectedness and unity in the collective, despite the challenges that might have come along the way.

Q: Many movements wither and die. What do you think WNS did differently?

Mpho: Word N Sound has found a way of engaging their audience. We have not only provided a platform, but have also helped grow the community of poets

Mutle: I think what has helped WNS’ staying power is a sense of family with which the company shareholders work. Our marketing has evolved over the years and has helped us reach diverse audiences. Another huge factor is that the calibre of art coming out of the WNS league has created a huge shift in the spoken word arena. So much so that people from other provinces, countries and even other continents are engaging us about being part of the league or finding out if we could host the league in their area. We have become a worldwide brand and these factors have helped sustain and promote the growth of the company along with its staying power.

 Q: Any advice you would give WNS?

Mpho: Keep your head down, eyes open and always listen to your audience; they know what product they want to invest in.

Tagged , , , , , , , ,